Sources: Daily Mail | All Things Michael
Audrey Hepburn having breakfast at McDonald’s and Marilyn Monroe using her star power to market Louis Vuitton handbags are just two of the playful campaigns from a unique photo project that reimagines beloved pop culture icons from previous eras as stars of today’s ads.
DesignCrowd, a crowdsourcing marketplace for freelance designers, asked its 475,000 users from across the globe to Photoshop the world’s ‘most famous and missed pop culture icons’ into modern advertisements and campaigns as a part of its recent contest.
The winning design was created by Joel Krebs, a 29-year-old graphic designer from Salem, Oregon, who used his photo editing skills to imagine Elvis Presley modeling a pair of red Beats by Dre headphones.
In the mock ad, Elvis has his hands photos as he looks at the camera, presumably listening to music on the over-sized headphones. The design also features the trademark Beats symbol and the words ‘The King’.
And Joel wasn’t the only designer inspired by the King of Rock and Roll. Another participant pictured Elvis selling NutriBullet blenders, having the singer posed next the popular kitchen tool.
‘Oh hey baby, why don’t you try your fruit and beg… all shook up,’ reads the clever ad.
The famous singer can also be shaking his hips in a pair of Levis jeans and posing with Audrey Hepburn in a Calvin Klein Jeans ad reminiscent of the ones starring Mark Wahlberg and Kate Moss in the 1990s.
Another designer, who was thinking in pairs, created an H&M clothing ad staring Elvis and Marilyn Monroe.
While Elvis dons a grey T-shirt that reads ‘I Need A Girlfriend Call l 66542337’ and khaki pants, Marilyn models a sporty hot pink dress and black high top sneakers.
The iconic blonde was another face who inspired many contestants.
Marilyn can be seen posing in a figure-hugging red dress for a Coca-Cola ad, and sipping out of a coffee cup in an image promoting Nespresso espresso makers in some of the more popular images.
One participant took pop artist Andy Warhol’s painting of Marilyn and added white ear buds to the image for an imagined iPod ad.
And Andy, who is an icon in his own right, is pictured in a Got Milk? ad that reads: ‘More Milk Yvette. Pop Art is for everyone, and so is milk. Adults who drink milk scored significantly higher on memory and other brain function tests. In the end, we all want to remember what a creative mind looks and acts like.’
Two clever ads puts a spin on Audrey’s famous role as Holly Golightly in Breakfast at Tiffany’s.
While one image sees her eating a double cheeseburger in front of a McDonald’s store front, another takes a famous picture of her posed with a long cigarette holder and replaced it with a french fry.
Both ads read: ‘Darling, I’m loving it’, which is a play on her character’s love of the word darling and McDonald’s famous ad slogan.
Meanwhile, Michael Jackson is pictured in a clever ad for Apple iPhones.
‘It doesn’t matter if you’re black or white,’ reads the copy promoting the cell phone’s color options.
The King of Pop also appears in a mock ad for Nike. He can be seen wearing a Bulls jersey with his arms open in the image that reads: ‘I’ve failed over and over and over again in my life, and that’s why I succeed.’ (Note: This is a quote made by former Chicago Bull’s basketball player Michael Jordan and not Michael Jackson)
Other mock Nike ads show Jamaican reggae singer, Bob Marley jumping rope, wearing a red sleeveless shirt and grey shorts, and rapper Notorious B.I.G. in a green track jacket.
And while Jimi Hendrix was Photoshopped into ads for Calvin Klein Jeans and McDonalds, The Beatles singer John Lennon can be seen wearing his trademark round sunglasses in an ad for Specsavers, a British optical chain.
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