For many kids who grew up in the ’80s and ’90s, summer days were defined by fast-melting Neapolitan ice cream cones, jungle-gym climbing, seesaw riding — and shoes that lit up as they hopped from one playground attraction to another.
Well, the pioneers behind the original light-up sneaker, L.A. Gear, sure hope so.
The brand, founded by Robert Greenberg in 1983 and acquired by ACI International in the early 2000s, recently nabbed rap star Tyga as a brand ambassador and creative adviser and is relaunching in a whole new way, according to L.A. Gear President Lance Jackson.
The Los Angeles-based company has taken several other stabs at relaunching over the years, so what makes this time different?
Jackson says a combination of factors have created the right environment for a comeback.
Here is FN’s Q&A with the man at the helm of the brand’s relaunch.
What’s new at L.A. Gear as far as…
View original post 464 more words