L.A. Gear’s Lance Jackson Talks Relaunching Iconic Brand

Footwear News

For many kids who grew up in the ’80s and ’90s, summer days were defined by fast-melting Neapolitan ice cream cones, jungle-gym climbing, seesaw riding — and shoes that lit up as they hopped from one playground attraction to another.

Nostalgic yet?

Well, the pioneers behind the original light-up sneaker, L.A. Gear, sure hope so.

The brand, founded by Robert Greenberg in 1983 and acquired by ACI International in the early 2000s, recently nabbed rap star Tyga as a brand ambassador and creative adviser and is relaunching in a whole new way, according to L.A. Gear President Lance Jackson.

The Los Angeles-based company has taken several other stabs at relaunching over the years, so what makes this time different?

Jackson says a combination of factors have created the right environment for a comeback.

Here is FN’s Q&A with the man at the helm of the brand’s relaunch.

What’s new at L.A. Gear as far as…

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