Sources: METal International | Edited By – All Things Michael
In celebration of the 30th anniversary of the recording of “We Are the World,” METal International welcomed producer, agent, entrepreneur, and author Ken Kragen as part of an evening of global entertainment on January 31, 2015. The members-only event took place at the Crest Theater in Westwood, California. A long-time member METal, Kragen brought together Michael Jackson, Lionel Ritchie, Bruce Springsteen, Kenny Rogers, Cyndi Lauper and many other artists for an unprecedented January 1985 recording session to record the single that raised $64 million in aid to Africa. A year later, Kragen would organize six and a half million people to join hands from New York to Los Angeles with Hands Across America, which raised $34 million. He shed light on what it was like to work with the superstars to make these events successful.
“We Are The World,” LiveAid, Hands Across America were amazing, historical, never-been-done events. Before they happened most people would have told you they were impossible! Why is it often easier to accomplish things that seem initially impossible than it is to accomplish the ordinary? What can we learn from these terrific projects that we can use in our everyday work and lives? What went on behind the scenes at each of them? How was it to work with Michael Jackson, Lionel Richie, Quincy Jones, Bruce Springsteen, Diana Ross, Ray Charles and dozens of other superstars to make these things happen successfully? How do you get 6 ½ million Americans to stand hand to hand from Battery Park in New York through 17 states to the Queen Mary in Long Beach?
Kragen shared stories and insights into the process behind creating these landmark events in a talk titled, “Old School Techniques To Win Over The New World.”
He shared the concept about “The Magic of Threes and Accomplishing the Impossible.” He spoke about how to get attention for anything you want to sell whether it is a product, a service, a company or even yourself. The talk revealed why it is often easier to accomplish things that seem initially impossible than it is to accomplish the ordinary.
This magical technique has been used to create superstar careers for client after client.
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