Source: New York Times
Val Haller, a music-obsessed baby boomer and the founder of the Web site Valslist.com, matches tracks from her generation to those of her 20-something sons’ generation.
A few years back, not long after I started Valslist, my website aimed at exposing people my age to new music, I discovered a serious marketing issue. It happened during an accidental two-person focus group at Lollapalooza (Chicago’s three-day music fest). Twice, I handed one of my Valslist business cards to a boomer-looking person and said, “This is a new music site for boomers” – and both times I got the response, “Who you calling a boomer?” That was all the R&D I needed.
I felt as if I was reliving the moment last week as I read through many of the more than 500 comments for Richard Perez-Pena’s Booming article “I May Be 50, But Don’t Call Me a Boomer.”
But here’s a nice thing: no matter what we are called — whether it’s considered an insult or badge of pride — we know that those who have come after us have liked our music enough to cover it.
In short, at least we can come together over music, which is actually this week’s Music Match cover.
John Lennon once told Rolling Stone magazine that the lyrics of the Beatles’ 1969 “Come Together” were a rapid-fire pileup of puns, in-jokes and what he called “gobbledygook” he made up in the studio. But as the magazine pointed out, “The message was clear when he cried out at the end of the second verse, “One thing I can tell you is you got to be free.”
This song was the last harmonious collaboration that all four Beatles cut together.
‘Come Together,’ the Original
Cover by the Smokin’ Mojo Filters
Including Paul McCartney, Paul Weller and Noel Gallagher
Cover by Michael Jackson
Cover by Arctic Monkeys
From the opening of 2012 Olympics in London.
Which one do you like best?