Twitter Jumps On Promoted-Video Ads With Michael Jackson Debut

Sources: Guitar Player | All Things Michael

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BBC.com reports that Twitter has joined Facebook in the “promoted video” ad space by premiering a video for the late Michael Jackson’s new single (and how weird does that sentence read?).

“We now offer advertisers the ability to run ads with a new cost per view (CPV) ad buying model,” David Regan, senior product manager, TV and Video wrote on Twitter’s advertising news page. “This means advertisers only get charged when a user starts playing the video. Additionally, advertisers using Promoted Video have access to robust video analytics, including completion percentage and a breakout of organic versus paid video views.”

For movie lovers, Twitter advertising Film studios will be charged for each user’s view of promoted movie trailers

Twitter began experimenting with video in 2012 when it allowed users to embed YouTube links into tweets. Then, at the start of 2013, it launched the Vine app, which allowed the creation of six second videos designed to play on a loop in newsfeeds. A few months later, it rolled out its Amplify program, which allows advertisers to pay for short pre-roll sponsorship clips that run before videos posted by a select number of organizations, including Warner Music, the Vevo music service, Conde Nast, the BBC and the US National Basketball Association.

Video ads have already proved to be a big revenue generator for Twitter’s rival Facebook.

But unlike Mark Zuckerberg’s company, Twitter’s ads will not auto-play when they appear, at least at this stage.

“Both Twitter and Facebook are both integrating video much more deeply into the overall user experience, and people’s tolerance and expectation of seeing video is also going up,” commented Mark Mulligan, editor of the Music Industry Blog. “While undoubtedly, given the choice, people would not have their Facebook experience full of ads, it’s done nothing to dent the social network’s continued growth and usage. With Twitter there’s a lower amount of consumer attention time to play around with – it will not be able to put 30-second pre-roll ads, like you see on YouTube. It will have to come out with a set of formats that are unique to its audience.”

All interesting stuff to us consumers…

BTW: We won’t send you to Twitter, Vevo, or YouTube if you’re actually interested in Jackson’s new song. “A Place with no Name.” It’s right here…

 

Read more at Guitar Player

The Pop King (Still) Rises: The Social Legacy Of Michael Jackson (Video)

Source: Forbes – By Liv Buli

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Michael Jackson will always be the King of Pop.

This past weekend, the audience at the Billboard Music Awards were treated to one very special appearance – a hologram version of Michael Jackson – performing “Slave to the Rhythm” off the recently released posthumous album XSCAPE. The album, which hit stands last week, topped the UK charts, and is set to race for the peak position on the Billboard 200 with the Black Keys’ Turn Blue. Almost five years after the pop star’s untimely death, Michael Jackson’s music still resonates with his fans, and his legacy is reflected in the vastness of his social following.

With more than 74 million page likes on Facebook, Michael Jackson is the fourth most popular artist on the social network , and rivals contemporary artists such as Rihanna, Eminem and Shakira. His fan base here continues to grow at steady clip, in the past month alone he amassed another 1.2 million new page likes, and close to 15 million over the past year. The pop star has a less prevalent following on Twitter, with a total of close to 1.4 million, though the press around the release saw him add about 37,000 new followers in the past month, a 66% increase from the month before.

The video for the lead track off the album, “Love Never Felt So Good,” has racked up more than 10 million views and 11,000 comments in the six days since it went live on the official YouTube channel for Michael Jackson. Featuring Justin Timberlake, and a clear homage to the king of pop and his infamous dance moves, the track is infectious and well-produced, and is strong lead single for the album.

The BBMA performance also had a clear impact online. More than 80,000 mentions on Twitter following the performance is a jump of more than 700%, and the Wikipedia page for Michael Jackson saw close to 350,000 visits in the past week. All of this attention is pushing massive sales numbers, and if Jackson snags the top slot on the Billboard 200, it will be the seventh number one US album for the pop star.

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While they may have been beat out for the top rank in the UK, Turn Blue is the most successful album release for The Black Keys to date. Given their relative size to Michael Jackson online (Jackson has 18 times the number of Facebook page likes, and more than double their following on Twitter), they are performing remarkably well and the race is tighter than expected. With about 300,000 Wikipedia page views in the past month, and more than 6.5 million video views on YouTube, they are achieving mainstream success, with an alternative sound.

If someone is going to beat you to the top of the charts, I can think of worse people than the King of Pop.

 

Read more: http://www.forbes.com/sites/livbuli/2014/05/20/the-pop-king-still-rises-social-legacy-of-michael-jackson

MJ Still Holding At #9 On Facebook’s Top 25 Pages – April 2014

Source: Inside Facebook – By Justin Lafferty

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Last month, we talked about how Shakira’s Facebook fanbase was rapidly growing. Now, according to PageData, Shakira is Facebook’s most-liked person, with 87.7 million fans on the social network.

Shakira’s Facebook page has gained nearly 1 million fans in the past week and passed Rihanna as the person with the most likes on Facebook. She still trails Facebook for Every Phone and Facebook’s own page.

Shakira officially earned the honor on March 21 and shared the news with her fans in a post.

Discover which Facebook pages have the most likes by clicking below. 

Please Note: As of this posting, Michael has 72,163,355 likes and he has the 5th popular celebrity Facebook page.

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# Name Total Likes  Daily Growth Weekly Growth
1     Facebook for Every Phone 413,741,416 +539,003 +3,832,024
2     Facebook 144,365,483 +68,665 +445,543
3     Shakira 87,849,760 +134,672 +993,727
4     Rihanna 86,462,819 +18,811 +134,589
5     Eminem 84,660,986 +66,106 +494,914
6     Coca-Cola 80,905,045 +32,848 +311,955
7     YouTube 78,947,450 +13,527 +103,068
8     Cristiano Ronaldo 76,786,141 +52,956 +448,098
9     Michael Jackson 72,133,022 +41,962 +362,873
10     The Simpsons 71,717,070 +22,210 +155,666
11     Vin Diesel 70,830,125 +72,704 +524,041
12     Texas HoldEm Poker 70,247,014 +2,840 +22,967
13     Harry Potter 69,870,527 +50,431 +378,574
14     Katy Perry 66,214,187 +48,562 +354,613
15     Will Smith 65,036,935 +27,886 +212,233
16     Candy Crush Saga 64,945,134 +59,030 +448,161
17     Justin Bieber 64,703,278 +59,410 +395,864
18     Lady Gaga 64,109,805 +32,529 +245,644
19     Linkin Park 61,001,390 +25,348 +181,692
20     FC Barcelona 59,626,939 +111,095 +835,835
21     Beyoncé 58,610,885 +56,782 +404,915
22     Bob Marley 58,454,270 +56,291 +407,666
23     Taylor Swift 58,024,730 +89,229 +652,435
24     Selena Gomez 57,466,759 +46,421 +312,781
25     Family Guy 55,604,989 +3,285 +26,138

Read more: http://www.insidefacebook.com/2014/04/01/top-25-facebook-pages-april-2014-shakira-is-now-facebooks-most-liked-person/

Michael Jackson Still Holding 11th Place On Facebook’s Top 25 Pages (February 2014)

Source: Inside Facebook.com

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For the past few months, one of Facebook’s most popular people has been actor Vin Diesel. In January, Diesel’s Facebook page crossed the 60 million fan mark and shows little signs of stopping.

According to PageData, 1.1 million people have clicked “like” for Diesel in the past week, making his page the 13th-most liked page on Facebook. Among living people, he is the fifth-most popular, behind Rihanna, Eminem, Shakira and Cristiano Ronaldo.

Wondering which Facebook pages have the most likes? Click below to find out. 

# Name Total Likes  Daily Growth Weekly Growth
1     Facebook for Every Phone 382,566,163 +516,049 +4,026,134
2     Facebook 110,959,881 +71,894 +582,400
3     Rihanna 85,001,512 +42,895 +293,510
4     Eminem 81,413,248 +54,193 +388,528
5     Shakira 81,096,090 +135,197 +715,176
6     Coca-Cola 79,275,807 +55,597 +213,843
7     YouTube 78,205,353 +19,778 +145,453
8     Cristiano Ronaldo 72,775,745 +78,696 +529,284
9     The Simpsons 70,045,642 +22,623 +164,556
10     Texas HoldEm Poker 69,974,979 +3,575 +32,984
11     Michael Jackson 69,629,904 +47,483 +344,995
12     Harry Potter 68,334,612 +25,684 +181,664
13     Vin Diesel 64,643,747 +140,531 +1,106,224
14     Katy Perry 63,403,482 +56,489 +404,474
15     Justin Bieber 62,981,084 +25,885 +176,575
16     Lady Gaga 62,700,480 +28,042 +221,795
17     Candy Crush Saga 60,726,342 +86,398 +595,854
18     Linkin Park 59,564,508 +24,864 +184,415
19     Will Smith 59,059,040 +156,030 +701,323
20     Beyoncé 56,023,625 +49,943 +300,160
21     Family Guy 55,179,047 +11,403 +88,305
22     Selena Gomez 55,167,545 +31,649 +316,022
23     Bob Marley 54,858,848 +48,696 +340,060
24     Taylor Swift 54,163,017 +53,534 +376,187
25     FC Barcelona 53,939,251 +91,253 +657,482

Other changes from January 2014:

  • Shakira jumped over Coca-Cola and YouTube to become the No. 5 most popular page.
  • Cristiano Ronaldo went from No. 10 to No. 8, swapping spots with Texas HoldEm Poker.
  • Lady Gaga fell two spots to No. 16.
  • Linkin Park and Candy Crush Saga swapped positions.
  • Beyoncé overtook Family Guy for the No. 20 spot.
  • Selena Gomez was not on the January 2014 leaderboard, but is now the 22nd-most liked page on Facebook.
  • Leo Messi and Akon fell off the list, but FC Barcelona is now on the leaderboard at No. 25.

http://www.insidefacebook.com/2014/02/03/top-25-facebook-pages-february-2014-vin-diesel-fanbase-keeps-growing/

 

Michael Jackson Among The Top 25 Facebook Pages — January 2014

Source: Inside Facebook.com

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Every month, we track the top 25 Facebook pages with the most likes, according to PageData. In our first PageData leaderboard of 2014, we see that Coca-Cola has passed YouTube to move into the No. 5 spot.

While Facebook for Every Phone and Facebook always generate tons of likes, this month’s chart shows that Shakira, Vin Diesel and Candy Crush Saga also added hundreds of thousands of fans in the past month.

Click below to see a full list of the most-liked Facebook pages. Here’s the list from December 2013

# Name Total Likes  Daily Growth Weekly Growth
1     Facebook for Every Phone 362,101,546 +621,530 +4,379,284
2     Facebook 108,385,727 +81,321 +630,357
3     Rihanna 82,237,709 +43,479 +259,896
4     Eminem 79,657,079 +48,522 +327,383
5     Coca-Cola 78,286,825 +58,574 +470,855
6     YouTube 77,521,891 +19,615 +129,619
7     Shakira 76,526,243 +61,812 +442,337
8     Texas HoldEm Poker 69,832,118 +4,033 +26,999
9     The Simpsons 69,222,337 +11,716 +85,148
10     Cristiano Ronaldo 68,685,054 +56,146 +392,735
11     Michael Jackson 67,946,032 * +43,687 +283,507
12     Harry Potter 67,484,601 +26,023 +168,168
13     Katy Perry 61,566,344 +51,249 +326,641
14     Lady Gaga 61,531,612 +25,927 +163,534
15     Justin Bieber 61,389,439 +77,175 +512,897
16     Vin Diesel 59,218,025 +141,745 +639,674
17     Linkin Park 58,734,330 +23,137 +148,995
18     Candy Crush Saga 57,632,748 +96,795 +627,620
19     Will Smith 56,425,503 +39,694 +315,630
20     Family Guy 54,772,864 +7,670 +49,966
21     Beyoncé 54,427,784 +32,609 +232,001
22     Bob Marley 53,351,310 +36,748 +239,330
23     Taylor Swift 52,096,021 +56,701 +331,219
24     Leo Messi 52,075,136 +23,632 +181,825
25     AKON 51,893,490 +21,760 +148,687

Other changes since December 2013:

  • Michael Jackson and Cristiano Ronaldo switched places, with the late King of Pop sliding down to No. 11.
  • Katy Perry moved from No. 14 to No. 13, bumping Lady Gaga down one spot.
  • Justin Bieber advanced from No. 16 to No. 15, with Linkin Park falling from No. 15 to No. 17 and Vin Diesel rising all the way up from No. 20 to No. 16.
  • Candy Crush Saga fell from No. 17 to No. 18.
  • Will Smith went down one spot, to No. 19.
  • Family Guy also fell one spot to No. 20.
  • Taylor Swift rose from No. 25 to No. 23.
  • AKON fell from No. 23 to No. 25.

http://www.insidefacebook.com/2014/01/01/top-25-facebook-pages-january-2014-coca-cola-moves-into-top-5/

*Administrator’s Note: Michael’s Facebook page is currently at 68,884,220 likes.

 

New Shirts Use Michael Jackson And Other Celebs To Fool Facebook’s Facial Recognition

Source: Digital Trends – By Kate Knibbs

michael-jackson-facial-recognition-970x0Can you trick Facebook? More importantly, can Britney Spears help you trick Facebook? A graphic designer named Simone C. Niquille created an art project privacy advocates will love that tests the limitations of facial recognition software. She designed a series of shirts called “RealFace Glamoflage” specifically to help Internet users evade facial recognition technology all over the Internet. 

Many websites use facial recognition software, but Facebook’s decision to take advantage of the technology is important because it’s the most widely used social network, so the recognition database it is amassing will likely be more vast than any other. If you’re not comfortable with Facebook’s forays into facial recognition, the company’s decisions to buy facial recognition software Face.com and to change its terms of service to allow your profile pictures in auto-tagging tests may leave you cold. If the social network’s insistence on moving forward with facial recognition gives you the heebie-jeebies — but not enough to quit using it — Niquille’s t-shirt campaign may bring you closer to a solution. 

Niquille sells shirts featuring prints of the faces of celebrity impersonators for Michael Jackson, Barack Obama, and Britney Spears — shirts specially designed to make facial recognition algorithms go berserk. Other shirts feature the faces of women culled from pop-up ads on Facebook. “I reverse Google Image searched their images to try and figure out how one might end  up as a face on a fake pop up ad,” Niquille explains. “I didn’t find the identities of those girls, instead multiple social media profiles, Twitter, Facebook and Tumblr selfies with the same photo. Thus, those girls are as hard to identify as a celebrity lookalike, I’d argue.” 

The shirts haven’t been tested on Facebook because they were designed before the company stepped up its campaign to incorporate the technology, and Niquille doesn’t use the website. She initially had other facial recognition usage in mind when she developed the project “Picasa has an online automatic photo tagging service as well as iPhoto. Cameras have facial recognition to snap a photo when your smiling or to focus on your face, PayPal’s iPhone app let’s you pay with your face, or that’s a pilot, to mention only a few,” she says. 

But even though the designs haven’t been proven to definitively thwart Facebook, Niquille says they’ve beaten other systems. “Depending on the facial recognition technology, the shirts work more or less successfully. They aren’t designed to protect in any way but to confuse,” she says. “I have tested them on multiple facial recognition or detection devices I had access to and the success rate obviously varies from light, wearer and software.” 

Since the creator isn’t going to tests the concept on Facebook, looks like it’s up to the buyers to make sure these shirts work — and even if they don’t, they’re an interesting fashion statement. 

MJ Still Rules Social Media

Source: WOGL.CBSLocal (98.1) / Inside Facebook

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Philadelphia, Pa (WOGL) – Michael Jackson’s Facebook page ranked in the top pages followed last month…four years after his death.

InsideFacebook reported that MJ’s fan page received over 72,000 likes a day in the month of September, putting the page at No.11 on the 25 Most Liked Facebook Pages.

Ahead of MJ on the list is The Simpsons, Coca Cola, Rihanna, and Eminem. Facebook for Every Phone took the No.1 spot, followed by Facebook at No.2 and Youtube failing in at No.3

MJ still holds the title for the King of Pop and, as the most influential person in Pop music history, it’s no surprise that he is social media royalty as well.

http://wogl.cbslocal.com/2013/09/04/mj-rules-social-media-from-beyond-the-grave/

Sunday People Advertisers Boycott

Source: The Michael Jackson World Network

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A Michael Jackson fan who is not happy with the standards of journalism in the Sunday People newspaper has set up a Face Book page where he will list all that papers main advertisers, and encourage other people, not only fans, but anyone who is heartily sick of the shoddy journaiism in that newspaper to boycott the advertisers products until a complete retraction of the stories dated (7/1/13) and (7/7/13) is issued.

Here you can connect with this campaign.

http://www.mjworld.net/news/2013/07/10/sunday-people-advertisers-boycott/