As the result of the popularity of Brett Nichols virtual video performance, Billie Jean has made its way to number 14 on the Billboard Hot 100 chart. The song is also currently listed as Number two on the Streaming Songs chart. That is pretty amazing considering it was originally released as a single over thirty one years ago.
Since this month marks the fifth anniversary of the King of Pop’s death, it would be a fitting tribute to see Billie Jean once again become number one on the charts. We, as a fan community, can do this if we spread the word and all take part. Although sales is the preferred method, there are other ways to boost Billie Jean’s raking that does not have to cost you a dime. Billboard tracks song play and demand through streaming and social media sites.
While I don’t claim to be any kind of expert on chart ranking metrics, I am presenting you with some ways in which we can use our everyday social media interactions to help the cause.
1. Streaming On Demand – YouTube
The steaming songs chart comprises the weeks’ top streamed radio, on-demand songs and videos on leading online music services. Radio, digital and streaming songs data is used to compile the Billboard Hot 100.
Billboard’s charts are based on data collected by Nielsen SoundScan, which has also been modernizing its data. When the service started in 1991, it gave the music industry its first reliable, third-party sales data, transforming the way record labels, retailers and others did business. Now Nielsen also tracks radio plays and most major streaming services. Billboard editorial director Bill Werde said that the success of the “Harlem Shake” prompted them to enact the chart measurement policy after two years of discussions with YouTube.
We can see the results of this type of charting based on the popularity of Brett’s video. We can continue this trend by watching “Billie Jean” on You Tube as well listening and rating it on other music services such as Spotify, Amazon Prime etc. (See list of on-demand music services) You don’t have to necessary purchase a file to download and many are free with limited services.
As of June 2, STTR debuts at #9 on the Billboard You Tube chart
2. Digital Downloads
Digital downloads are ranked by sales data as compiled by Nielsen SoundScan. Currently, Michael is at number 17 with “Love Never Felt So Good.” For those who are not in favor of posthumous releases of Michael’s music, here’s your chance to support Billie Jean in tribute to him for June.
3. Social 50
Working in partnership, Next Big Sound and Billboard, have created the Social 50 and Next Big Sound Chart. The Social 50 is a weekly chart ranking the most popular artists online across all major music sites. The Next Big Sound Chart shows the 15 fastest accelerating artists across the internet most likely to become the next big sound.
The Social 50 combines the following metrics: weekly additions of fans across Facebook, Twitter, YouTube and Instagram. It also includes charts reactions and conversations across Twitter, YouTube, Instagram, Facebook and views to an artist’s Wikipedia page.
As of May 29, Michael is trending up at number 32 on the Social 50, one slot a head of Coldplay.
On May 27, 2014, Billboard and Twitter officially launched the Billboard Twitter Real-Time Charts called the Trending 140 which is an up to the minute ranking of songs shared in the U.S., measured by acceleration over the past hour. This chart can be filtered to present a real-time view of the most shared track in the U.S. over the past 24 hours, with a weekly summary presented as the Billboard Twitter Top Tracks chart on Billboard.com and in print in Billboard.
Song shares are tracked and incorporated into the Billboard Twitter Real-Time Charts by:
* the use of, or the inclusion, of a link to the song via music listening platforms, such as Spotify, Vevo and iTunes.
* the use of various track sharing notations, such as the hashtags “#nowplaying” or “#np,” along with song/artist name.
* the use of various terms associated with the song and song playing, such as “music,” “song,” “track,” “listen.”
The charts are specifically designed to work with how users share and interact with music on Twitter, which is the most discussed subject on the platform in the U.S. with more than one billion Tweets sent about the topic in 2013. One-hundred million of those Tweets came from music accounts, and seven of the top 10 most-followed accounts on the entire platform are musicians.
Use the guidelines above as well the #BillieJeanMichaelJackson for the month of June. With enough participation, this will trend.
I hope that this post will encourage all members of the fan community to come together in honor of Michael to keep him on top where he belongs.
June 25 – Remembering the MAN, The MUSIC,
FOREVER THE KING!
Much Love, CP ♥